Instagram’s anti-bullying feature warns users if they’re close to post a mean comment.

Adam Mosseri, the head of Facebook-owned Instagram, said the corporate is willing to make decisions that keep its users safe from online bullying, although it results in decreased usage.


“We will make selections that mean individuals use Instagram less if it keeps people more safe,” Mosseri told Time in an article published Monday.


Mosseri has made combatting online bullying a prime priority since he took over the reigns for Instagram in October.


Instagram on Monday declared the launch of a brand new AI feature which will inform users when a comment they write could be thought of offensive before they post it. Instagram said it’ll additionally soon begin testing a brand new feature referred to as “Restrict” that will allow users to hide comments from specific users without notifying those users that they’ve been muted.


My prime priority as head of Instagram is the well-being of the people who use our platform daily. I had the possibility to sit down with @TIME to speak regarding Instagram’s fight against bullying and the steps we’re taking to lead the business in this fight. 


Mosseri has stressed this at all-hands meetings and in emails to his workers, current and former Instagram workers told CNBC in May. Mosseri additionally announced in April that Instagram would begin experimenting with concealing like counts as a way to make the social network “a less pressurized atmosphere.”


Only bullying “could hurt our name and our brand over time. It could make our partnership relationships tougher. There are all kinds of ways it could strain us,” Mosseri told Time. “If you’re not addressing problems on your platform, I have to believe it’s going to come around and have a real cost.”

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