Facebook is launching automated lead generation, that lets businesses qualify leads in messenger and continue the conversation in their most popular channel.
This feature is intended to be utilized in conjunction with click-to-Messenger ads
that triggers conversations between businesses and Facebook users.
After tapping on a click-to-Messenger ad, users undergo an automatic series of queries that can be
answered with pre-filled or free
form responses.
The automatic system is additionally designed to
follow-up by sending reminders
to users if they don’t complete the queries.
Businesses can integrate messenger with
their CRM supplier so as to capture data provided by customers
and identify qualified
leads. Then, Pages can manually
continue the conversation through
Pages Inbox, Pages Manager App, or a third-party live chat supplier.
Facebook says businesses are seeing results from
nurturing leads in messenger and continuing the conversation with potential leads
in their most popular channel.
“RIFT Tax, a UK-based financial services company, used
lead generation in messenger to extend its client base of armed forces members—increasing
qualified leads by 42%. By
following up with leads in messenger,
RIFT Tax was able to
respond in no more than 10 minutes and achieved an 18 higher lead resolve rate
versus phone.”
Lead generation in messenger presents a chance for businesses to attach with customers in a manner that’s straightforward and convenient
for each party.
Facebook cites a study that shows over 61 of individuals surveyed across the U.S.A., UK, Brazil, and India agree electronic messaging is the best, most convenient way
to contact a business.